Candy business Skittles is teaming up with DJI to assist the confectionary giant celebrate its fiftieth anniversary. As component of the offer, picked schoolyards close to the nation will quite basically get to “Taste the Rainbow”.
Skittles will customise a variety of DJI’s Matrice two hundred Sequence drones with a small assist from the newly-launched Skyport and Payload SDK. The drones will be fitted with remotely controlled candy dispensers, allowing them to rain down thousands of Skittles from earlier mentioned.
Skittles, which is operate by the Wrigley Corporation but finally owned by Mars, Inc, has been identified for outrageous internet marketing stunts in the earlier. So just when you considered drone publicity stunts had peaked, you could possibly want to think all over again.
Flavor the Rainbow
In a assertion, Skittles wrote, “To celebrate our fiftieth birthday, we want to finally give our lovers a opportunity to flavor the rainbow for serious. Performing with the professionals at DJI, we’ve designed our really personal fleet of customized drones. We want to give young children all more than the nation a working day to try to remember.”
In its place of randomly deciding on faculties, Skittles are keeping a nationwide raffle. You can enter your school on the formal company web site by 3pm April 5th and 10 lucky winners will be picked out and introduced the upcoming working day.
Is this this sort of a good plan?
There will no doubt be problems from parents that a showering of Skittles signifies each a diabetics’ worst nightmare and a critical choking hazard. We set these concerns to the candy business and a spokesperson confirmed that “hard hats, goggles and crisis insulin will be delivered to winning faculties prior to any candy commences to drop.”
We have contacted the FAA and a spokesperson confirmed that a waiver has been granted for a BVLOS candy airdrop. DJI has not responded to our request for comment as of but.
For all of the Skittles lovers out there, the working day of supply will be Friday April 13th. Let’s hope the weather retains up exactly where you are.